Posts Tagged ‘promotion’

Terrani

Earlier this year I was fortunate enough to meet and work with Kevin Reed in his studio. I had been linked of facebook (hooray social media) by a friend of mine when he was seeking artists for a set piece. I responded and sent over my link and although what he needed was different from what I usually create, he was confident in my abilities. So about a day or two later I met him and set to work. I had created a rough sketch which the client had approved, so simply started to build out my area with tape and get to work.

Some of the varied sketches:

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Starting off:

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Kevin had recently acquired two kittens, a brother and sister who I called Brooke and Brad, whose names were actually Brooklyn and Bradford. For the vast majority of the time I was working, they were sleeping on my bags, supplies, or in some cases, on my assistant Colleen when she came in to help me finish on the last day.

Kittens sleeping:

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Unfortunately the project was on a very limited timeframe, which meant I needed to get cranking on the set in order to have it done in time for the shoot. So, over the course of what i believe was three days straight, I stayed in Kevin’s studio working constantly, with breaks here and there to stuff food in my face. (note: if you ever need to stay awake for extended lengths of time, you need to eat, your body goes into overdrive and needs the calories to keep you functional)

Kevin and his fiance Polina (now his lovely wife) were super sweet and great to work with. Both kept offering me tea and water, as well as offering conversation while I was working. All of which helped. By the end of day two I realized that I was going to need some help to push through the last of it, which is when I had Colleen show up at the studio to help move things along.

The process I was using was tracing paper drawings of the scroll-work, backed with a graphite rubbed piece of paper, and then tracing the scroll-work onto the wall, which kept everything uniform and neat. then going through with grey and silver paint to build a little depth, and some faint black and white in the appropriate spots to kick it a bit. The idea was for something intricate and simple at the same time that wouldn’t detract from the models and the evening wear.

At work:

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Fortunately with Colleen’s help, and Kevin and Polina’s tea, coffee, and chocolates (oh the chocolate, soo good), we managed to pull it together. Colleen wound up there for somewhere around 24 hours herself, I was at something like 60-70 of straight working, but it came out great.

Nearly there:

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I did end up coming back the next day to revise the mirror at the client’s request, they felt it was going to be a distraction the way I had tried to paint it as a patina/reflection. Wasn’t a big fix, and they were happy after, so all went well.

Only recently saw the big payoff of beautiful women posing in front of the walls which I’d created, and must say, it’s a perk of the job. Definitely looking forward to working with Kevin again in the future, as well as Colleen as she really helped me pull this off. Thanks to everyone, and here’s some samples from the shoot for your enjoyment.

Terani Couture 2013 Fall Evening collection.

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JG out.

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The sign gigs have been going pretty so far. The more I work within the constraints of a limited set of colors and a black background, the more I realize i can just have some fun and create different looks. That might be part of why I’ve gotten a few call-backs to places to expand their sign selections already. Here are a few new ones for your enjoyment.

O’Hanlon’s on 14th street (just west of 1st Ave)

Pretty similar layouts with different art thrown into the mix. Also had a brand new, never before used board to play on which was pretty fun.  Set the opening standards high.

Ohanlons1   Ohanlons2

Exchange Bar & Grill on 3rd Ave between 20th and 21st streets.

Was asked to come in and do signs for their weekend brunch menu, and played around a little more with different looks. Although I have realized that the chalkboard pens I use are definitely going to be needing replacements already.

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It’s been fun so far, although I still havent really started handing out cards at all the bars yet, mostly because I’m still figuring out what’s an appropriate price range for work and materials, and second because I’ve been out of town working on some projects so haven’t been local.

Will most likely have at least one new JDGAF comic up for you guys by next Monday, and another two by the end of next week. This traveling for work bit and lacking a portable computer are slowing down my updates. Going to have to correct that soon.

JG out.

Was recently asked by one of the businesses I’d done work for, to come back and do more of their signs.
Pretty much given free reign on what will work for their present look, and be legible, so this is what I created for them. Simple stuff to show off their draft menu. The smaller boards I just redid the lettering, the bigger boards I got to play with a little more.

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Nothing mindblowing here, just simple ideas that make the boards more interesting and eye catching than simple lettering.
Hopefully more business along these lines coming up in the near future.

Busy month so far, but here’s a good one to whet your whistle.

Tuesday of this previous week I started an illustration project for Brutal Bitches Productions, a metal music concert organizing company based out of the Bronx. Was told to do something with a sexy metal chick, surrounded by carnage. But had to do it in a way that there would be enough room for the band logos and event info to not completely block the imagery.
Send one sketch, that was rejected, so then sent this one as a thumbnail, and got an okay to work with it.

“Just make it sexy, add some decapitations, and monsters, okay?”

I think I should have no problem with that, *wicked smile*. Have I mentioned that I love what I do?

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Next step was some rough sketching and then adding ballpoint linework over the pencil so I could erase and have a clean working surface, so that line art became this….

 

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The original idea was to stick to a mostly black and white image to make it very bold, and include some splashes of color, so I started working in my shading using varying grays. Pretty much just acrylic washes of payne’s gray to build up what I wanted it to look like in a basic sense.

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Then,… well it was decided that full color would be so much cooler as the band logos look pretty crazy in color and the illustration had to work with them and not be completely obscured by them. So started laying in color washes over the gray shading, and that ended up coming out along these lines.

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A few more washes to close out some of the white spots and darken some spots I wanted to set back, and then the next real part was the outlines in micron on the things that were more foreground prevalent. Basically the outlines on the figure (Metal Goddess) and her hair were in black micron, which is basically like a really fine tipped marker for line art. The background buildings and figures got touched up with more ballpoint so as not to compete too much with the foreground.

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The last thing I did before sending it off to BBP was to adjust the levels digitally so the dark parts were even darker and the color a little sharper. For illustration projects I generally go this route, because that way I’m not physically working everything so dark that it can’t be changed if necessary.

After sending the file on Thursday, yes Tuesday night til Thursday morning, was a quick turnaround for this piece (read: very little sleep) had to wait til today to see the fully edited version. With the colors and the logos it looks pretty sick indeed. All in all cool project with a fun conclusion. Hopefully the event is as metal as the poster.  \m|_    Like BrutalBitchesOnFacebook     _|m/

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and to keep a direct update on the newest projects, be sure to Like JamesGroeling on Facebook

 

 

 

 

 

 

 

 

 

This evening I was informed that I will be having a couple pieces shown in this year’s Fountain Art Fair. Part of the 2012 NYC Armory week art events. The news of this was a great surprise as I hadn’t known if I’d be showing any of my work at the event.

For those of you who’ve been fans long enough (or read my resume), you’ll notice that this will be my second show at the 69th Regiment Armory in New York City. I was part of the Convergence show in 2010, and now this event. To be part of such a gathering of incredibly creative and talented people at a historic venue like this, multiple times, is a fantastic honor, that I look forward to continuing with, as the people involved in the event are all truly fantastic and open people.

I strongly urge anyone in the area this weekend to make their way to this, the details are below, and frankly $10 for a ticket to spend all day making your way through so much art, frankly it’s well worth it. Looking forward to seeing you there and sharing in the visual feast.

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Fountain Art Fair

About Fountain Art Fair

Fountain is an exhibition of avant garde artwork in New York during Armory week, Miami during Art Basel Miami Beach and Los Angeles during Pacific Standard Time weekend.

Location:

69th Regiment Armory
68 Lexington Avenue @ 25th Street
March 9 – March 11, 2012
View or Download directions here

Hours & Special Events:

Friday, March 9, 1pm–7pm – VIP & Press Preview
Friday, March 9, 7pm–11pm – Artlog presents: Public Opening Night Reception, Fab 5 Freddy (DJ set)
Saturday, March 10, 7–11pm – Art For Progress presents: Saturday Night Party and a night of multimedia art
General Hours: Saturday, March 10 & Sunday, March 11, 1pm–7pm

Tickets:
$10 day pass / $15 weekend pass at the door
buy discounted tickets online!